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Strategic Writing for Public Relations Final Project
Read More: Strategic Writing for Public Relations Final ProjectMy Strategic Writing for Public Relations course culminated in a comprehensive communication plan for a company of…
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Interactive Career Fair Guides
Read More: Interactive Career Fair GuidesThe Fordham Career Center hosts ten industry-specific career fairs annually, each requiring a comprehensive event guide containing…
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Fordham Career Center Media Coverage
Read More: Fordham Career Center Media CoverageHighlights of coverage earned through targeted outreach and community engagement initiatives. Increased media mentions by 129% in…
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Lead Generation and Management Final Project
Read More: Lead Generation and Management Final ProjectMy Lead Generation and Management course culminated in a comprehensive customer relationship management (CRM) strategic plan for…
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Rocky Horror Conceptual Campaign
Read More: Rocky Horror Conceptual CampaignRocky Horror is coming back to Broadway this spring! As the show gets reimagined, how could its…
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On-Demand Career Resource Video Library
Read More: On-Demand Career Resource Video LibraryTo support information accessibility and outreach scalability within Fordham’s Career Center, I developed a YouTube-centric content marketing…
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Implementing Audience Segmentation at the Fordham Career Center
Read More: Implementing Audience Segmentation at the Fordham Career CenterWhen I first started at Fordham, my experience with email marketing was limited to student org projects.…
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Copywriting for Digital Messaging Final Project
Read More: Copywriting for Digital Messaging Final ProjectMy Copywriting for Digital Messaging course culminated in a final project I’m particularly proud of: a strategic…
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Battle of the Brands: Rhode Skin
Read More: Battle of the Brands: Rhode SkinIt’s the Social Girls Being Social Battle of the Brands! Who’s going to come out on top?…
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Fordham Career Center YouTube Content Marketing Strategy
Read More: Fordham Career Center YouTube Content Marketing StrategyBeginning in early 2024, the Career Center placed an increased emphasis on YouTube as a part of…
Integrated Communications
Projects, campaigns, and initiatives that integrate strategic communications, marketing, branding, public relations, media relations, and influencer marketing and partnerships.