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On-Demand Career Resource Video Library
Read More: On-Demand Career Resource Video LibraryTo support information accessibility and outreach scalability within Fordham’s Career Center, I developed a YouTube-centric content marketing…
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Implementing Audience Segmentation at the Fordham Career Center
Read More: Implementing Audience Segmentation at the Fordham Career CenterWhen I first started at Fordham, my experience with email marketing was limited to student org projects.…
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Copywriting for Digital Messaging: Integrated Messaging & Copy Strategy
Read More: Copywriting for Digital Messaging: Integrated Messaging & Copy StrategyMy Copywriting for Digital Messaging course culminated in a final project I’m particularly proud of: a strategic…
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Battle of the Brands: Rhode Skin
Read More: Battle of the Brands: Rhode SkinIt’s the Social Girls Being Social Battle of the Brands! Who’s going to come out on top?…
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Career Center First Year Campaign
Read More: Career Center First Year CampaignThe Fordham Career Center launched a campaign targeted at engaging first-year students in the Fall 2024 semester.…
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Fordham Career Center Year in Review 2024
Read More: Fordham Career Center Year in Review 2024The Challenge The Career Center’s existing Year in Review was a designed, branded version of the annual…
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CareerChella Kickoff Festival
Read More: CareerChella Kickoff FestivalTo kick off the start of every semester, the Rose Hill Career Center has hosted a welcome…
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Launching the Fordham Career Center Blog
Read More: Launching the Fordham Career Center BlogThe Challenge Career Center programming was historically discoverable only through Handshake, a platform with limited visibility for…
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Manhattanville Media Relations and Earned Media
Read More: Manhattanville Media Relations and Earned MediaHighlights of media coverage secured with Meltwater outreach, HARO, and in partnership with Thompson & Bender. Faculty…
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Internal Communications, Client Ticketing, and SMUG
Read More: Internal Communications, Client Ticketing, and SMUGAs Marketing Coordinator in the Office of Communications and Marketing (OCM), I was responsible for overseeing the…
Strategy & Campaigns
Projects, campaigns, and initiatives that integrate strategic communications, marketing, branding, public relations, media relations, and influencer marketing and partnerships.