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Experiential Learning Platform Campaign
Read More: Experiential Learning Platform CampaignDesigned an integrated, semester-long promotional campaign to drive student adoption of RamConnect’s Experiences Board and Co-Curricular Transcript,…
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Central Marketing Hub in Notion
Read More: Central Marketing Hub in NotionDesigned and built an all-in-one Notion workspace to consolidate cross-functional marketing workflows, eliminate departmental silos, and automate…
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Career Fair Student Drip Campaigns
Read More: Career Fair Student Drip CampaignsArchitected a multi-variable email marketing architecture and audience matrix to reverse declining student attendance across university career…
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Fordham Mentoring Program Application Campaign
Read More: Fordham Mentoring Program Application CampaignCo-led marketing strategy and owned creative asset execution for a multi-channel campaign designed to revitalize student and…
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The Comfy Reading Nook Book Is Taking Over
Read More: The Comfy Reading Nook Book Is Taking OverIf you’ve walked into a bookstore recently, you’ve probably seen shelves lined with covers designed for a…
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The Retention Blind Spot Between Enrollment and Advancement
Read More: The Retention Blind Spot Between Enrollment and AdvancementColleges invest heavily in enrollment and advancement marketing, but neglect the student experience in between. Here’s how…
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All the World’s a Stage
Read More: All the World’s a StageIn writing about theatre, I found theatre in everything. As a marketing student, I believe the best…
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Good Seats, Better Conversations
Read More: Good Seats, Better ConversationsExploring the symbiotic relationship between art and audience, and why a spring reset should involve community at…
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Search and Display Advertising: Lifestyle Blog Multi-Channel Strategy
Read More: Search and Display Advertising: Lifestyle Blog Multi-Channel StrategyDuring this semester-long project for my Search and Display Advertising course, I developed and executed a comprehensive,…
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Michael Persaud Announced as Inaugural Magis Award Winner
Read More: Michael Persaud Announced as Inaugural Magis Award WinnerFrom temporary staff member to Assistant Director, Michael Persaud’s trajectory at Fordham has been defined by one…
