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The Art of the Show Master Class
Read More: The Art of the Show Master ClassI was honored to be featured as a copywriter in the American Theatre Wing’s Master Class series,…
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Search and Display Advertising: Integrated Full-Funnel Campaign Strategy for Car Dealership
Read More: Search and Display Advertising: Integrated Full-Funnel Campaign Strategy for Car DealershipPrompt The main reason a company either chooses to hire us or partner with us is that…
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Increasing Response Conversions with Optimized B2B Relationship Outreach
Read More: Increasing Response Conversions with Optimized B2B Relationship OutreachPremise Reimagined employer outreach as a value-first business development strategy, transitioning from administrative requests to persuasive, relationship-driven…
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Reducing Event Registrant Attrition Through Optimized Confirmation Emails
Read More: Reducing Event Registrant Attrition Through Optimized Confirmation EmailsPremise Developed a strategic communication framework that transforms standard event reminders into value-driven engagement tools, specifically designed…
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Strategic Writing for Public Relations: NY City Center Gala PR Plan
Read More: Strategic Writing for Public Relations: NY City Center Gala PR PlanMy Strategic Writing for Public Relations course culminated in a comprehensive communication plan for a company of…
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Interactive Career Fair Guides
Read More: Interactive Career Fair GuidesThe Fordham Career Center hosts ten industry-specific career fairs annually, each requiring a comprehensive event guide containing…
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Fordham Career Center Media Coverage
Read More: Fordham Career Center Media CoverageHighlights of coverage earned through targeted outreach and community engagement initiatives. Increased media mentions by 129% in…
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Fordham Rebrand 2025
Read More: Fordham Rebrand 2025The Context When Fordham University launched a new brand identity developed by an external agency, University Marketing…
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Lead Generation and Management: Fashion Retail CRM Strategy
Read More: Lead Generation and Management: Fashion Retail CRM StrategyMy Lead Generation and Management course culminated in a comprehensive customer relationship management (CRM) strategic plan for…
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Rocky Horror Conceptual Campaign
Read More: Rocky Horror Conceptual CampaignRocky Horror is coming back to Broadway this spring! As the show gets reimagined, how could its…
Strategy & Campaigns
Projects, campaigns, and initiatives that integrate strategic communications, marketing, branding, public relations, media relations, and influencer marketing and partnerships.