Brand Storyteller
Creative Strategist
Toni Marie Perilli
Based in the NYC Metro Area
As Published & Recognized by
Hi, I’m Toni Marie!
I specialize in strategic communications, creative direction, and brand storytelling
that help audiences connect with brands that genuinely enrich their lives.
Informed by six years of integrated campaigns, about a decade in creative production, and nearly two decades of ballet training,
I bring both the editorial instincts of a storyteller and the strategic discipline of a campaign architect to every project.
My Impact
Fordham University
I built Fordham’s Career Center communications and marketing operation from the ground up, growing a one-person function into a team of seven part-time staff and interns, leading a full rebrand, and partnering directly with senior leadership. I serve as the department’s lead strategist, editor-in-chief, and creative director, shaping how the office tells its story to students, employers, alumni, families, donors, and leadership alike.
Communications and Marketing Specialist,
Strategic Initiatives
Creator & Editorial
Outside of institutional work, I’ve spent nearly a decade building my own voice. Terrifically Toni is my independent content platform; my bylines live at BroadwayWorld, Her Campus UFL, Rowdy Magazine, Lit Talk, and PRSSA Progressions. Brand partners have included Armani Beauty, Maybelline, and Vera Bradley.
Manhattanville University
I supported Manhattanville’s institutional rebrand from college to university status, executing a manual web migration by rewriting hundreds of webpages, serving campus clients as a copywriter, designer, and photographer, and launching a faculty experts content series that earned 100k+ views and positioned thought leaders for broader public visibility. Internally, I overhauled ticket workflows and built an internal communications community that connected cross-functional teams.
