Brand Storyteller
Creative Strategist
Toni Marie Perilli
Based in the NYC Metro Area
As Published & Recognized by
Hi, I’m Toni Marie!
I specialize in strategic communications, creative direction, and brand storytelling
that help audiences connect with brands that genuinely enrich their lives.
Informed by more than five years of integrated campaigns, about a decade in creative production, and nearly two decades of ballet training,
I bring both the editorial instincts of a storyteller and the strategic discipline of a campaign manager to every project.
My Impact
Education
Recognized nationally as an American Marketing Association Emerging Marketer in Higher Ed Finalist, I’ve led brand transformations, digital experience overhauls, and lifecycle content strategies at a small liberal arts college, a mid-size research institution, and a top-tier law school. My expertise spans retention, enrollment, and advancement functions across web, email, social, editorial, ads, and earned media. My strategies have been published in Volt, featured on Enrollify podcasts Higher Ed Pulse and Talking Tactics, and presented at the eduWeb Summit, Digital Collegium Content Marketing Summit, and JSSN Annual Conference.
Publishing
A lifelong reader and cross-platform writer, I bring a strategic, audience-first lens to literary promotion and digital editorial strategy. My background spans marketing and campaigns for academic and literary partners, including serving as marketing account liaison to an M.F.A. Creative Writing program, developing collaborative social-first content with library staff, and securing high-traffic library placements for educational resource and event initiatives. In addition to writing and editing long-form features at Rowdy Magazine and Her Campus UFL, and producing reader-trend commentary for Lit Talk by Bond & Grace, I’ve directed publication cycles as Editor-in-Chief of an undergraduate honors magazine and executive-produced a fine art magazine.
Arts & Culture
Grounded in nearly two decades of classical ballet discipline, I bring intentional creative direction, performance storytelling, and audience engagement strategy to cultural institutions and theatrical stages. My background includes a role as a featured copywriter for the American Theatre Wing’s “The Art of the Show Master Class,” live production photography, performing arts journalism for publications including BroadwayWorld, nonprofit arts administration, theatrical graphic design, and media management for a pre-professional ballet theatre. Additionally, I’ve served as marcomm account liaison and communications and media associate for a university Fine & Performing Arts division.
