About

I’ve written about thousand-year-old books, produced series set in biology labs and theatrical rehearsal studios, and gone viral for pop-culture popcorn buckets.

The thread connecting all of it?
Storytelling that makes people feel something.

Nearly two decades of classical ballet training gave me a framework built on discipline, precision, and emotional connection, and that philosophy has shaped every campaign, content strategy, and brand narrative I’ve built since. Today, I channel that artist’s instinct into adaptable, experience-first content and campaigns.

Over six years of building campaigns across industries — from college campuses to national brand partnerships — I’ve developed a track record of work that feels native to its audience. My approach blends proactive public relations, content marketing, and brand storytelling to help brands connect more meaningfully with their audiences. Those efforts have earned recognition from the American Marketing Association (Emerging Marketer in Higher Education Finalist, 2025) and a featured role in the American Theatre Wing’s “The Art of the Show Master Class.”

What sets me apart is my ability to balance creative direction with analytics-driven performance. Whether I’m infusing an engaging narrative into a data report or adapting a story for a new platform, I center the details that make audiences care. I’m equally at home writing in a quiet office, directing media on crowded event sets, and guiding the people bringing a concept to life, which lets me understand campaigns from every angle and thrive on the diverse, collaborative teams that make ambitious work possible.

Outside the office, I’m a long-distance Florida Gator, a passionate writer-photographer, and an independent content creator with brand collaborations spanning beauty, fashion, and lifestyle, including Armani Beauty, Maybelline, Vera Bradley, and Baublebar. My work has appeared in publications such as PRSSA’s PRogressions and Lit Talk by Bond & Grace. I’ve attended shows in all 41 Broadway theaters, driven on a NASCAR speedway, and fostered 15 ducklings. Life, like good communications, is best lived with curiosity and a little audacity.