Fordham University Marketing and Communications Specialist, Campus Engagement

June 2023 – February 2026

As the sole full-time marketing, communications, and media lead for Fordham’s Career Center, I spearheaded marcomm strategy, editorial vision, and a complete departmental rebrand. Managing a part-time staff member and 20+ student contributors while collaborating directly with senior leadership, I aligned cross-functional initiatives to drive record audience engagement and brand growth, earning national recognition from the American Marketing Association.

My responsibilities spanned the full marketing lifecycle, including:

Strategy Development
Content Marketing
Social Media
Website

Email Marketing
Data Analysis & Reporting
Campaign Management
Team & Student Worker Brand Training

Community & Media Relations
Marketing Budget
Promotional Products
Digital Asset Management

This role is rooted in daily collaboration with the Career Center’s teams (leadership, student engagement, and employer relations) and close partnerships with university marketing, peer campus marketing practitioners, and employer clients. We target and engage audiences including students, alumni, recruiters, donors, faculty, staff, and parents.

This position progressed into my role as Communications and Marketing Specialist, Strategic Initiatives in February 2026.

Accomplishments

Strategic Planning & Campaign Development
– Directed a comprehensive departmental rebrand and spearheaded integrated marketing strategies that resulted in a 160%+ increase in overall engagement across students, employers, and alumni
– Orchestrated a massive content expansion, overseeing the creation of 700+ annual marketing assets across web, email, print, social media, and internal CRM platforms
– Scaled YouTube from a stagnant channel into a primary content hub by leveraging video-first evergreen content strategies, driving a 1,155% increase in views, a 1,333% surge in watch time, and a 328% boost in subscribers
– Scaled organic multi-channel digital reach and earned media presence, expanding social impressions by 262%, and media placements by 967%
– Spearheaded full lifecycle analytics frameworks to track comprehensive performance, creating the first formal departmental marketing data tracking and review process

Content Marketing & Branding
– Authored SEO-optimized web content and launched the department blog, driving a 23%+ increase in owned digital traffic and maintaining a website quality assurance score peak of 99.8 and digital certainty index peak of 94.3
– Revamped brand guidelines using Voice of Customer (VoC) research to craft high-converting headlines and persuasive CTAs across all digital touchpoints
– Leveraged audience segmentation and data-driven strategy to boost newsletter click rates by 154% while sustaining an 82.3% open rate, exceeding higher education industry benchmarks

Partnerships & External Communications
– Managed a complex ecosystem of sponsorships, overseeing media and sponsored content for 16 signature employer partners (+45% YoY) and 50+ program sponsors annually
– Grew LinkedIn community membership by 107% and Instagram monthly impressions by 83%, reflecting sustained audience development across platforms

Team Leadership & Operations
– Reduced marketing and print spend by >50% through streamlined workflow design and digital-first strategies while scaling channel KPIs across the board
– Directly supervised a part-time marketing assistant and co-supervised 5+ student workers across two campuses
– Mentored and led a team of 20+ student brand ambassadors on marketing best practices, fostering their professional development and ensuring brand consistency across student-led content
– Trained 30+ non-marketing staff members and senior leaders on brand voice and copywriting to ensure consistency

Thought Leadership
– National Finalist: American Marketing Association (AMA) Emerging Marketer in Higher Education (2025) — 1 of 3 finalists nationwide
– Institutional Honoree: Named one of ten Fordham Women Leaders at the Fordham Women’s Luncheon (2025)

Goals

– Develop a unified, consistent, and recognizable brand image that presents the Career Center as a professional and welcoming source of expertise
– Align the Career Center’s voice and visual identity with Fordham’s 2025 rebrand and the department’s move into the new Student Success division under Academics (out of Student Affairs)
– Position existing career management platform (Handshake) amongst a new career platform (RamConnect) and other internal Fordham systems (RamCentral, etc.)
– Create content that acts as an expansion or preview of Career Center resources, delivered in a manner that is both informative and entertaining while simultaneously increasing the accessibility of the department’s offerings
– Boost student and recent graduate attendance and participation at 600+ annual events and initiaitve programs, such as workshops, panels, mentorship matches, and career fairs
– Expand brand awareness and loyalty amongst current and potential employer recruiting partners
– Increase faculty and staff knowledge and engagement with classroom career resources
– Encourage contributions from individual small gift donors

Reporting Structure

My direct leadership team includes:
– Director, Career Center
– Associate Director, Lincoln Center
– Senior Associate Director, Employer Relations
– Senior Associate Director, Rose Hill
I supervise:
– Marketing Assistant (part-time)
I co-supervise:
– Fordham Career Ambassadors (volunteer)
– Student Workers (part-time)
I work most closely with:
– Career Counselors and Counseling Graduate Interns
– Data Specialist and Undergraduate Outcomes Specialist
– Employer Relations Specialists
– Student Engagement Specialists, Mentorship Specialists
I often collaborate with:
– Development and Alumni Relations
– External Employer Partners
– IBM / International Connectors
– Student Affairs Teams (Student Involvement, Counseling & Psychological Services, Multicultural Affairs, Ram Hospitality, Residence Life, Ram Van)
– University Marketing and Communications