Tasked with navigating a major identity shift during peak seasonal production, I directed the creative update of over 200 assets while maintaining full-scale departmental output. I acted as the primary bridge between the new brand standards and our operational needs, creating accessible resource hubs and training colleagues on the practical application of the new visual and narrative guidelines. This role is an ongoing exercise in brand evolution, as I continue to lead the strategic messaging pivot required to reflect a fundamental change in the department’s institutional alignment.
Sample Assets
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