Designed and built an all-in-one Notion workspace to consolidate cross-functional marketing workflows, eliminate departmental silos, and automate project tracking across the team.
Challenge
- Marketing operations and creative assets were fragmented across 30+ separate documents and spreadsheets, causing version-control issues and tracking blind spots
- Team members faced high administrative overhead from manual follow-ups, static scheduling tools, and lack of real-time visibility into project statuses
- Request intake and task delegation lacked standardized routing, leading to bottlenecks across campaigns, event coverage, and content production
- Marketing team scaling rapidly with the addition of 7 new interns, creating an urgent need for a standardized, low-friction onboarding infrastructure to support recurring semester-over-semester turnover
Solution
- Architected a centralized Notion marketing workspace powered by automated workflows and dynamic, interconnected databases
- Integrated key operational modules into a single dashboard: an interactive email calendar, multichannel content calendar, daily task operational board, photo/video assignment tracker, key dates/holidays calendar, and an analytics board
- Streamlined project intake by launching an integrated marketing request board tied directly to an automated submission form
- Implemented user profiles, customizable notification preferences, dynamic task assignments, threaded commenting, and tiered permission levels to govern access across team members and student contributors
Outcome
- Replaced 30+ static files with a single source of truth, drastically reducing operational clutter and administrative communication overhead
- Accelerated project turnaround by automating task assignments and centralizing creative intake through a structured submission pipeline
- Standardized cross-functional collaboration and accountability, providing real-time visibility across all active campaigns and daily deliverables
- Created a self-service onboarding ecosystem that accelerated time-to-productivity for 7 incoming interns and established a repeatable blueprint for future cohorts
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