Fordham University

Guiding all brand and media efforts for Fordham’s Career Center, I serve as the sole communications leader, managing a part-time staff member and over 20 student contributors. My responsibilities encompass the full marketing funnel, including:

Strategy Development
Content Marketing
Social Media
Website

Email Marketing
Data Analysis & Reporting
Campaign Management
Team & Student Worker Brand Training

Community & Media Relations
Marketing Budget
Promotional Products
Digital Asset Management

This role is rooted in daily collaboration with the Career Center’s teams (leadership, student engagement, and employer relations) and close partnerships with university marketing, peer campus marketing practitioners, and employer clients. We target and engage audiences including students, alumni, recruiters, donors, faculty, staff, and parents.

Goals

– Develop a unified, consistent, and recognizable brand image that presents the Career Center as a professional and welcoming source of expertise
– Align the Career Center’s voice and visual identity with Fordham’s 2025 rebrand and the department’s move into the new Student Success division under Academics (out of Student Affairs)
– Position existing career management platform (Handshake) amongst a new career platform (RamConnect) and other internal Fordham systems (RamCentral, etc.)
– Create content that acts as an expansion or preview of Career Center resources, delivered in a manner that is both informative and entertaining while simultaneously increasing the accessibility of the department’s offerings
– Boost student and recent graduate attendance and participation at 600+ annual events and initiaitve programs, such as workshops, panels, mentorship matches, and career fairs
– Expand brand awareness and loyalty amongst current and potential employer recruiting partners
– Increase faculty and staff knowledge and engagement with classroom career resources
– Encourage contributions from individual small gift donors

Reporting Structure

My direct leadership team includes:
– Director, Career Center
– Associate Director, Lincoln Center
– Senior Associate Director, Employer Relations
– Senior Associate Director, Rose Hill
I supervise:
– Marketing Assistant (part-time)
I co-supervise:
– Fordham Career Ambassadors (volunteer)
– Photo & Video Intern (hired by Canon)
– Student Workers (part-time)
I work most closely with:
– Career Counselors and Counseling Graduate Interns
– Data Specialist and Undergraduate Outcomes Specialist
– Employer Relations Specialists
– Student Engagement Specialists, Mentorship Specialists
I often collaborate with:
– Development and Alumni Relations
– External Employer Partners
– IBM / International Connectors
– Student Affairs Teams (Student Involvement, Counseling & Psychological Services, Multicultural Affairs, Ram Hospitality, Residence Life, Ram Van)
– University Marketing and Communications