Terrifically Toni x Maybelline

Partnered with Maybelline New York for their post-pandemic recovery campaign, “Makeup For What You Missed.” The strategy focused on the intersection of beauty and experiential storytelling, encouraging a Gen-Z and Millennial audience to reclaim social milestones. I produced high-impact short-form video content that bridged the gap between product utility and emotional resonance, successfully positioning Maybelline as the go-to brand for a return to in-person experiences in New York City and beyond.