Manhattanville University Marketing Coordinator

June 2022 – June 2023

As Marketing Coordinator in Manhattanville University’s Office of Communications and Marketing, I served as a core content and creative strategist within a five-person team, contributing to the university’s rebrand from “College” to “University” and serving as primary client contact within its content management structure. This role centered on creative strategy and content development: building the digital platforms, editorial systems, and campus programs that connected Manhattanville’s academic and community story to prospective students, faculty, alumni, and the broader public. My responsibilities included:

Website Content & Migration
Social Media Strategy & Content Production
Media Relations & Press Outreach
Client Relations & Platform Training

Faculty Thought Leadership Content
Social Media Users Group (SMUG) Leadership
Event Photography & Video Coverage
Graphic Design & Motion Graphics

Micro-Influencer & Podcast Program Development
Internship Program Development & Supervision
Project & Digital Asset Management

This role was rooted in close collaboration with the Office of Communications and Marketing’s Assistant Vice President, Creative Director, Digital Content Creator, and Web Development Manager, as well as the Castle Collective creators and student interns I supervised. I regularly partnered with departments across campus — including Admissions, Alumni Relations, Career Development, and the Fine & Performing Arts Division — to ensure consistent storytelling and brand alignment university-wide.

Accomplishments

– Contributed to a university-wide rebrand, developing 150+ SEO-friendly web pages and refining institutional messaging through media sentiment analysis
– Launched a campus micro-influencer program, recruiting 17 creators in its inaugural semester, and supervised a team of 5 content creation interns
– Piloted a short-form expert video series that earned 60k+ views and debuted an accompanying expert feature podcast
– Secured media coverage for faculty and public programs through original press releases, tailored media lists, and targeted outreach — landing placements in outlets including PBS’s Let’s Learn, Patch, and Westfair Online
– Welcomed 50+ new members to the Social Media Users Group, strengthening cross-departmental brand training and collaboration
– Transitioned project ticketing from HubSpot to Monday.com with new automations, reducing project completion timelines and increasing client satisfaction
– Led platform training sessions for 30+ departments in two months on OmniCMS web content best practices
– Captured authentic student life and campus stories through event coverage, social content creation, and video production, supporting Manhattanville’s competitive positioning with prospective students and building out the open-access campus media library for current community members
– Built a library of several dozen reusable graphic design templates in Marq, streamlining quick-turnaround requests across the marketing team
– Redesigned admissions collateral for on-the-road tabling and open houses, including a full suite of 50+ program-specific one-pagers
– Refreshed legacy graphics and copy for Reunion and other advancement-focused events, aligning materials with updated brand standards

Goals

– Support the university’s rebrand from College to University through consistent digital messaging, redesigned web content, and refined institutional voice
– Grow faculty and program visibility through earned media relations, expert content series, and targeted press outreach
– Pioneer new digital engagement channels, including a micro-influencer program and podcast, to reach prospective students and campus audiences
– Build a stronger cross-departmental content culture through the Social Media Users Group and hands-on platform training
– Strengthen team capacity and operational efficiency through internship program development and streamlined project management systems
– Showcase authentic campus life and student stories to distinguish Manhattanville from competitor institutions

Reporting Structure

My direct team included:
– Assistant Vice President for Communications and Marketing
– Creative Director
– Digital Content Creator
– Web Development Manager
I supervised:
– Castle Collective Members (volunteer)
– Student Interns (part-time)
I often collaborated with:
– Admissions & Student Admissions Ambassadors (Tour Guides)
– Alumni Relations
– Biology Department
– Center for Career Development
– Communications & Media Department
– Design Thinking Program
– Fine & Performing Arts Division
– Library & Special Archives
– M.F.A. Creative Writing Program