Fordham University Communications and Marketing Specialist, Strategic Initiatives (Career Center)

February 2026 – Present

Serving as the primary communications partner to the Career Center Director, I lead the development of messaging and communications strategy for university leadership and key institutional partners. This role focuses on driving strategic initiatives through a unique blend of content marketing, brand strategy, and public relations to advance the department’s mission. My responsibilities include:

Strategic Communications
Content Marketing
Public & Media Relations

Executive Ghostwriting & Messaging
Brand Strategy
Stakeholder Engagement

Strategic Initiative Development
Presentation Development & Design
Creative Storytelling

This role is rooted in close collaboration with the Career Center Director and student success leadership to ensure alignment on high-priority projects and institutional goals. We target and engage a diverse network of stakeholders, including university administration, institutional partners, employer clients, and the broader campus community.

Goals

– Advance the national and international reputation of the Fordham Career Center as a leading expert in career services and early career recruiting partnerships through awards, conference presentations, and media placements
– Augment development and partnership initiatives, including microdonation campaigns and Signature Partnerships, with brand storytelling and communications frameworks
– Streamline executive communications, such as reports and presentations, delivered to campus leadership and external partners
– Expand brand awareness and loyalty amongst current and potential employer recruiting partners
– Support divisional and departmental restructuring by providing consultation surrounding brand experience and touchpoints

Reporting Structure

I report directly to:
– Director, Career Center
My leadership team includes:
– Senior Strategic Development
– Senior Associate Director, Employer Relations
– Associate Director, Lincoln Center
– Senior Associate Director, Rose Hill
I supervise:
– Marketing Assistant (part-time)
I co-supervise:
– Photo & Video Intern (hired by Canon)
– Fordham Career Ambassadors (volunteer)
– Student Workers (part-time)
I work most closely with:
– Data Specialist and Undergraduate Outcomes Specialist
– Employer Relations Specialists, Student Engagement Specialists, Mentorship Specialists
– Digital Campus Experience Manager (Provost’s Office)
– Career Counselors and Counseling Graduate Interns
I often collaborate with:
– Division of Student Success / Provost’s Office
– Development and Alumni Relations
– External Employer Partners
– University Marketing and Communications

Work Samples

Writing & Editing

‘One Small Chat Can Change Your Career’: Fordham Alumni Pay It Forward with Career Center Coffee Chats

Increasing Response Conversions with Optimized Employer Outreach

Reducing Melt Through Optimized Confirmation Emails

How Fordham’s Career Center Trains NYC’s Next Mental Health Pros

Brand Storytelling

Team Directory Refresh

Fiscal 2026 Quarter 3: Deck & Written Report

Development Team Training Presentation

Year in Review 2025