Fordham University Communications and Marketing Specialist, Strategic Initiatives

February 2026 – Present

As Communications and Marketing Specialist for Strategic Initiatives at Fordham University’s Career Center, I serve as the principal creative and communications partner to the Career Center Director — shaping brand positioning, donor and partnership narratives, and executive messaging that bring institutional priorities to life. This role centers on creative strategy: developing the frameworks, voice, and storytelling that connect the Career Center’s work to the people who matter most, from campus leadership to donors, partners, and prospective students. My responsibilities include:

Strategic Communications
Content Marketing
Strategic Initiative Development

Creative Direction
Brand Strategy
Stakeholder Engagement

Executive Ghostwriting & Messaging
Presentation Development & Design
Public & Media Relations

This role is rooted in close collaboration with the Career Center Director and student success leadership to ensure alignment on high-priority projects and institutional goals. We target and engage a diverse network of stakeholders, including university administration, institutional partners, employer clients, and the broader campus community.

Accomplishments

– Authored and submitted a nomination for the Fordham Values Award that earned Michael Persaud recognition as the inaugural Magis Award winner
– Promoted to co-manage marketing strategy for the Fordham Mentorship Program in partnership with the Senior Associate Director of Young Alumni and Student Engagement, deepening collaboration with Development and Alumni Relations
– Partnered with PeopleGrove to co-develop presentations for national industry conferences, including CSEA, delivered jointly by the Career Center Director and PeopleGrove’s team
– Co-developed a new internship program with a graduate school specialist — building the program framework, curriculum, and onboarding structure — and will supervise a team of 7 interns across creative production areas each semester
– Created and launched a centralized marketing hub in Notion to streamline project workflows and cross-team collaboration
– Supported the planning and execution of the National Mentorship Roundtable, hosted at Fordham
– Ideated a matrix-based audience-targeting model for signature event email campaigns and directed development of more robust analytics and reporting infrastructure

Goals

– Advance the Career Center’s national and international reputation through award submissions, conference presentations, and original creative strategies
– Strengthen development and partnership initiatives with internal and external audiences — including microdonation campaigns and Signature Partnerships — through brand storytelling and communications frameworks
– Streamline executive communications, including reports and presentations delivered to campus leadership and external partners
– Expand brand awareness and loyalty among current and prospective employer recruiting partners
– Support divisional and departmental restructuring through consultation on brand experience and touchpoints

Reporting Structure

I report directly to:
– Director, Career Center
My leadership team includes:
– Senior Strategic Development
– Senior Associate Director, Employer Relations
– Associate Director, Lincoln Center
– Senior Associate Director, Rose Hill
I supervise:
– Marketing Associate (part-time)
I co-supervise:
– 7 interns across writing, photo & video, social media, and graphic design tracks
– 2-4 Marketing Assistants (part-time student workers)
– Fordham Career Ambassadors (volunteer)
I work most closely with:
– Data Specialist
– Employer Relations Specialists, Student Engagement Specialists, Mentorship Specialists, and Undergraduate Outcomes Specialist
– Digital Campus Experience Manager (Provost’s Office)
– Career Counselors and Counseling Graduate Interns
I often collaborate with:
– Division of Student Success / Provost’s Office
– Development and Alumni Relations
– External Employer Partners
– University Marketing and Communications