Manhattanville University Marketing Coordinator

June 2022 – June 2023

As part of a five-person team in the Office of Communications and Marketing, I contributed to key university-wide projects, notably supporting Manhattanville’s rebranding from ‘College’ to ‘University.’ I also served as the primary client contact within the university’s divided content management structure and worked closely with partners across campus to ensure brand consistency.

Notable contributions included:

Website migration and development of 150+ pages
Social media strategy and content development
Faculty experts database construction and maintenance
Media monitoring with Meltwater, press release creation, and media pitching
Graphic design for admissions, academic programs, and public events

Campus microinfluencer program and podcast initiative pilots
Social Media Users Group (SMUG) digital community and training workshop leadership
Internship program development, including intern supervision
Event photography and video coverage for promotional content and campus archives
Client ticketing, project management, and digital asset management optimization

Goals

– Showcase an authentic portrayal of campus life and events to develop institutional ethos
– Promote activities and resources for students, faculty, staff, parents, and alumni
– Highlight significant accomplishments by community members to boost public perception
– Lay strong foundations for the upcoming rebrand through digital transformation and robust internal training opportunities
– Improve clarity of communication to prospective and current students

Reporting Structure

My direct team included:
– Assistant Vice President for Communications and Marketing
– Creative Director
– Digital Content Creator
– Web Development Manager
I supervised:
– Castle Collective Members (volunteer)
– Student Interns (part-time)
I often collaborated with:
– Admissions & Student Admissions Ambassadors (Tour Guides)
– Alumni Relations
– Biology Department
– Center for Career Development
– Communications & Media Department
– Design Thinking Program
– Fine & Performing Arts Division
– Library & Special Archives
– M.F.A. Creative Writing Program