About - Toni Marie Perilli

What do Sesame Street, Spaceship Earth, the National Museum of American History, and ABTKids Workshops have in common?

Ok, yes, they’re all great edutainment. They’re also some of the most core influences in my passion for storytelling.

I spent nearly two decades training in classical ballet before transitioning into communications and marketing. I’ll be the first to admit that press releases don’t need expert knowledge of how to sew pointe shoe ribbons, but the expertise I gained in discipline, precision, and engaging audiences translates perfectly between the stage and screen.

Now, I’m redefining what values-driven communications can look like by leaning into how arts and education organizations can translate their impact into messaging for the masses. My work blends proactive public relations, content marketing, and brand storytelling to help brands present their best while developing meaningful audience relationships.

I’m passionate about making art, culture, and education more accessible to broader audiences. Some of my favorite projects have brought viewers into biology labs, museum restricted-access archives, and rehearsal studios. Who knew ticks and thousand-year-old books could be so whimsical?

I’m multidisciplinary by nature, equally skilled in communications strategy and media production. This well-roundedness allows me to understand campaigns from a 360° view and thrive on highly collaborative and diverse teams. While my expertise rests in communications and marketing, I’m an ambitious learner and love to expand my horizons (especially my business acumen). I’ve developed a reputation for innovation, earning recognition from the American Marketing Association and Ad Age as an emerging marketing talent.

How Can I Help You?

Media Production

Content & Copy Writing

Photography

Graphic Design

Presentations

Video Production

Podcasting

Web

Live Streaming

Integrated Communications

Strategy Development

Campaign Management

Branding

Public & Media Relations

Social Media Management

Audience Targeting & Segmentation

Audience Development & Community Engagement

Lead Generation & Customer Relationship Management

Influencer Marketing

Boolean Searches

Business Administration

Project Management

Digital Asset & Content Management Systems

Budgeting

Data Analysis, Visualization & Reporting

Research

Event Planning

Team Management & Mentorship

Public Speaking

In My Portfolio

Campaign Management
Meltwater, HubSpot, Meta Business Suite, Metricool, GRIN

Content Creation
Canva, Capture One, Final Cut Pro, Affinity, CapCut, Edits, OBS

Content Management Systems (CMS)
WordPress, OmniCMS, TerminalFour

Email
Mailchimp, Beehiiv

Project Management
Monday, Notion

Analytics & SEO
Siteimprove, Google Analytics, Qualtrics, Jetpack, Ubersuggest, Ahrefs

Social Media
Instagram, TikTok, LinkedIn, X (FKA Twitter), Pinterest, YouTube, Facebook

Adobe Creative Suite
Bridge, Photoshop, Lightroom, InDesign, Illustrator, Premiere Pro, After Effects, Audition, Media Encoder

Emerging Marketer in Higher Education Finalist
American Marketing Association | September 2025

Next Gen Inaugural Cohort
Ad Age | June 2025

Woman Leader
Fordham Women’s Luncheon | March 2025

O’Byrne Award, Kitty Pilgrim Prize, Castle Pin
Manhattanville University | May 2022

2025 AMA Emerging Marketer in Higher Education Finalists (AMA LinkedIn)

TikTok bill signed into law (LinkedIn News)

Westchester 2019 Valedictorians, Salutatorians honored (lohud)

Public Relations Student Society of America
Member | September 2025 – Present

New York Women in Communications
Member | September 2025 – Present

Social Girls Being Social
Member | August 2024 – Present
View Work Samples

InfluenceHer Collective
Member | August 2019 – Presen

Meltwater
Brand Communications, Influencer Marketing, Crisis & Issues Communications, Corporate Communications, Competitive Benchmarking & Analysis, AI Prompt Writing for PR, Communications, and Marketing

HubSpot
Digital Marketing, Content Marketing, SEO, Inbound, Digital Advertising, Social Media Marketing, Email Marketing

Semrush
Maximizing ROI through Marketing Analytics, Master Your Brand Voice, Mobile SEO

Canva
Graphic Design Essentials, Marketing with Canva

Google
Analytics

Muck Rack
Fundamentals of Media Relations

Her Campus
Certified Content Creator

TikTok
TikTok University Certification

LVMH
Inside LVMH: Creation & Branding, Retail & Customer Experience

Social Girls Being Social
Content Marketing Specialist | January 2025 – May 2025

Theatre Development Fund (TDF)
Volunteer | May 2024 – October 2024

Manhattanville University Clark Scholars Program
Student Coordinator | August 2019 – May 2022

Westchester Ballet Company
Administrative Shadow | September 2015 – June 2018

MBTI: ENFJ

DISC: Influence

CliftonStrengths: Communication, Achiever, Strategic, Individualization, Empathy