Social Media Strategies for Higher Education Summit

I had the incredible opportunity to attend the Social Media Strategies Summit for Higher Education! It was a pleasure to connect with incredible experts in the higher ed marketing space and gain valuable insights into nearly every avenue of social media management and production.

Key takeaways included:

• Defining value as a function of marketing
• Data visualization best practices and techniques for maximizing impact
• University thought leadership and how it relates to institutional neutrality
• Maximizing efficiency for teams without dedicated social media staff
• Accessibility best practices and guidelines
• High-impact, affordable tools for social media management and content creation
• Navigating ever-evolving algorithms
• Developing meaningful ambassador programs that foster community and mentorship
• Balancing student-facing trends with brand standards