Disney’s Approach to Quality Service with Disney Institute

As a grown-up Disney kid, I’ve never registered for a professional development workshop as quickly as I did when I received an email from Fordham’s HR announcing that Disney Institute would be coming to campus. The unforgettable Disney Parks experiences I had growing up were a major influence on my approach to marketing and communications, and my calling to storytelling. Especially recalling my parents telling me about their experience at the original Disney Institute in Orlando more than two decades ago,

During this hour and a half interactive presentation, a Disney Institute cast member spoke about:

  • Creating a strategic focus on creating and delivering exceptional experiences
  • Acting with intention about details
  • Developing a chain of excellence between staff, leadership, and customers
  • Implementing continuous feedback and improvement
  • Leveraging the power of service in emotional and rational connections
  • Understanding service differentiation
  • Cultivating internal customer service with the same intentionality as external customer service

This practical, transferable expertise was mixed with a healthy dose of Disney magic and park secrets, making it a perfect Thursday morning professional development session. I am extremely thankful that Fordham’s human resources team offered this workshop, and that I was able to take advantage of such a fun learning opportunity!

Toni Marie Perilli Avatar

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