Terrifically Toni x InfluenceHer Collective

As a member of the InfluenceHer Collective, I was selected to receive the “Study from Home” wellness kit to drive engagement among a Gen-Z collegiate audience. The campaign involved synthesizing various brand identities—including beauty, skincare, and wellness—into a singular “survival kit” concept. By leveraging my position as a student advocate, I translated corporate wellness objectives into relatable, actionable content, demonstrating a clear understanding of audience sentiment and seasonal lifestyle trends.