My Strategic Writing for Public Relations course culminated in a comprehensive communication plan for a company of my choice. To reflect my interest in the arts and nonprofit sector, I opted to cover New York City Center, its annual gala, and its 2025 gala production of Bat Boy: The Musical. This complete project brief includes:
- defined goals and objectives
- key messages
- target audiences
- key measurable objectives
- important dates
- written supporting elements for the channels deemed to be the most effective
Holistically, this project demonstrates brevity, clarity, and direct language in public relations writing. By adding a design element, this work highlights brand consistency with a detailed understanding of City Center’s existing brand.
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