Designed an integrated, semester-long promotional campaign to drive student adoption of RamConnect’s Experiences Board and Co-Curricular Transcript, establishing key institutional infrastructure to support the new Fordham Internship Promise.
Challenge
- Students underutilized institutional experiential learning tools, lacking clear understanding of how non-classroom achievements translate into career readiness
- Adoption of the Co-Curricular Transcript suffered from confusion around automatic credit tracking versus self-reporting requirements for uncredited internships and independent projects
- Experiential learning messaging was disjointed, lacking a cohesive narrative to engage students at distinct stages of the academic lifecycle
Solution
- Conceptualized a unifying campaign narrative (“Every Experience Counts. Make Yours Count for More.”) paired with a 5-phase thematic rollout aligned to key semester milestones (exploration, broadening definitions of experience, interview prep, networking, and end-of-term reporting)
- Scripted two evergreen educational walkthrough videos detailing how to discover opportunities on the Experiences Board and how to log verified achievements on the Co-Curricular Transcript
- Developed multi-touch promotional assets across campus ITV digital signage, targeted email workflows, social media campaigns, print collateral, website updates, and leadership-backed parent communications co-authored with the First-Year Experience team
- Structured a modular production roadmap empowering student marketing interns to execute pulse graphics, social posts, and newsletter integrations
Outcome
- Established an evergreen multimedia framework and production-ready asset suite to drive awareness and platform adoption across the undergraduate population
- Created a repeatable, cross-departmental communications pipeline bridging the Career Center and First-Year Experience to institutionalize experiential learning tracking
- Fully mapped and pre-produced campaign deliverables prior to scheduled departure, leaving an actionable blueprint for the incoming team and intern cohort to launch during the fall term
Work Samples
Core Messaging
Put your campus experiences to work.
Track what you do at Fordham. Use it for what’s next.
Every Experience Counts. Make Yours Count for More.
Experiences Board
- Find your Next [_____]
- (Fillers: internship, project, research, mentor, passion)
- Looking for experience outside the classroom? Start here.
Co-Curricular Transcript
- Document your campus involvement and prove what you learned.
- Turn what you’ve done into what you can do.
- Keep track of your accomplishments as you uncover your strengths, improve your resume, and prepare for interviews.
Primary Strategy & Timeline
iTV, Social Media, Email
August 24 – September 27 held for kickoffs, fairs, and FMP promotion + to provide sufficient time for content & media production
September 28 – October 11: Explore What’s Next (Find Your Next Great Opportunity)
Aligned with fairs and spring/summer internship search
- Tentative Email: Tuesday, Oct. 6
- Tentative Social Post: Tuesday, Sept. 29
October 12 – October 25: Expand how you think about experience (Not Just for Internship Search)
Emphasizes other forms of experiential learning
- Tentative Email: Wednesday, Oct. 21
- Tentative Social Post: Thursday, Oct. 15
October 26 – November 8: Translate Your Experience for Your Next Opportunity (Review your Co-Curricular Transcript)
Ties in with interview preparation & updating of professional application materials
- Tentative Email: Tuesday, Nov. 3
- Tentative Social Post: Tuesday, Oct. 27
November 9 – November 22: Thankful for Connections
Focuses on networking component of RamConnect to tie into Thanksgiving holiday
- Tentative Email: Thursday, Nov. 19
- Tentative Social Post: Tuesday, Nov. 17
November 23 – December 6: Before finals start, record your accomplishments (Report Your Fall Experiences & Figure Out Your Next Steps)
Highly task-oriented, highlights how quick the process is, ties in with New Years’ planning
- Tentative Email: Tuesday, Dec. 1
- Tentative Social Post: Thursday, Dec. 3
Evergreen Videos
Estimated final publication: mid-September
- How to Search for Experiential Learning Opportunities on RamConnect
Define experiential learning, the benefits of different types, and a platform walkthrough
- How to Report Your Experience Using the Co-Curricular Transcript on RamConnect
Why you should report & the benefits earned from reporting, platform walkthrough
Additional Tactics
- Flyers for both tools
- Recurring blurb in the footer of weekly newsletters
- Seasonal banners in RamConnect
- Fordham Career Ambassador content/information distribution
- Internship webpage update to include this information
- Student blog prompt with open posting timeline (for interns, FCAs, student workers): How did the insight you gained from the co-curricular transcript help you elevate your search, interviews, performance in a later opportunity, or general confidence and preparedness?
- Seasonal banner in RamCentral
To Create:
- Basic flyers (1 for each platform)
- Email to be sent from Career Center & First Year Experience directors early in the semester to parents
- Scripts for two videos
- 5 iTV graphics
- 5 campaign emails
- 5 campaign social posts
Production Timeline
July 30: deadline for content references
August 1 – 14: produce basic flyers, email from Directors, two scripts
August 17 – 21: review primary materials created in prior weeks
Beginning August 24: Interns work on 5 pulse graphics, emails, social posts
Subject: Unlocking Your Future: Experiential Learning and Career Readiness at Fordham
Welcome to the Fordham University community! As you begin your journey at Fordham, we want to share how our commitment to your growth extends well beyond the classroom walls.
At Fordham, we believe that every experience counts. Through our Experiential Learning Platform on RamConnect, students can explore dynamic opportunities, track their professional growth, and build a verified record of their achievements throughout their time on campus.
What is Experiential Learning?
Experiential learning is all about putting classroom knowledge into real-world practice. Whether through an internship, a faculty-mentored research project, a student leadership role, or community service, these opportunities allow students to uncover their strengths, develop high-demand career skills, and prepare to stand out in future job and graduate school applications.
Through the Fordham Internship Promise, we ensure that every undergraduate student has the access and support needed to secure meaningful experiential opportunities.
Key Tools: The Experiences Board & Co-Curricular Transcript
To support this journey, students have access to two powerful tools within RamConnect:
- Experiences Board: A centralized hub to discover hands-on opportunities—ranging from internships and research positions to mentorship programs and community projects.
- Co-Curricular Transcript: An official, comprehensive record of your active involvement, skill-building, and accomplishments at Fordham. The Co-Curricular Transcript translates what you’ve done into a tangible document you can draw from when updating your resume, preparing for interviews, and articulating your unique strengths to employers.
How Experiences Are Recorded
To make tracking simple, many of your official Fordham-affiliated milestones will be automatically added to your profile by our administrative teams, while others can be self-reported directly by you.
Credit-bearing internships, service-learning courses, Fordham-mentored research & fellowships, official student leadership roles, and study abroad experiences are all automatically added to your profile. You will have to self-report uncredited internships, external volunteer & community work, off-campus leadership roles, or other forms of independent projects and experiential learning.
Next Steps
We encourage all first-year students to activate their RamConnect profile, explore the Experiences Board, and begin thinking about how to shape their Fordham story.
Whether you are looking for your first campus leadership position, exploring research, or planning for future internships, the Career Center and the First-Year Experience team are here to guide you every step of the way.
Warm regards,
Valerie Monaco
Director, First-Year Experience
Annette McLaughlin
Director, Career Center
How to Search for Experiential Learning Opportunities on RamConnect
When you think about your time at Fordham, classroom lectures and textbooks are only half the equation. What really turns your degree into a career is experiential learning—taking what you learn in class and putting it to work in the real world.
Experiential learning includes a wide range of hands-on opportunities. Internships give you direct industry experience and build your professional network. Faculty-mentored research lets you dive deep into complex questions and develop analytical skills. Service-learning and community projects connect your studies with real-world social impact. And leadership roles and micro-projects let you test your skills in flexible, high-impact environments.
Every experience helps you discover your strengths, build your resume, and prepare for interviews. And finding them is easier than ever on RamConnect.
Let’s walk through how to search for your next opportunity using the Experiences Board on RamConnect.
First, log into RamConnect using your standard Fordham credentials. From your main dashboard, navigate to the top menu bar where it says Career and click on Experiences in the dropdown.
Welcome to the Experiences Board—your centralized marketplace for hands-on opportunities. Here, you’ll find everything from short-term projects and research opportunities to long-term internships and fellowships.
To narrow down your search, look at the filter menu. You can filter by opportunity type, choosing between a variety of events, experiential tracks, funding, publications, research, or volunteering. You can filter by industry or major to find postings aligned directly with your field of study—whether that’s Finance, Digital Media, Environmental Science, or Psychology. You can also filter by location and format to choose between on-campus, off-campus, remote, or global opportunities, or filter by time commitment to find roles that fit around your class schedule.
When you see an opportunity that catches your eye, click on the card to open the full details. Here, you’ll see a clear breakdown of the role and how to apply. You can also save a listing for later, share with friends and family, or mark an opportunity as applied or participated.
When you’re ready to apply, just click the Apply button. Some postings will guide you to an external application link, while others allow you to submit your materials directly through RamConnect using your saved resume profile.
Whether you’re a first-year student just starting to explore or a senior preparing for graduation, every experience counts.
And once you complete an opportunity, don’t forget to track it using your Co-Curricular Transcript right here on RamConnect to make updating your resume and preparing for interviews a breeze. Check out our companion video on reporting your experiences to learn how!
Head over to RamConnect today, explore the Experiences Board, and find your next opportunity.
How to Report Your Experience Using the Co-Curricular Transcript on RamConnect
As you build your career story at Fordham, it is essential to keep track of everything you accomplish along the way. That is where your Co-Curricular Transcript on RamConnect comes in.
Think of your Co-Curricular Transcript as an official record of your real-world achievements outside the classroom. Reporting your experiences gives you a verified, centralized record of everything you have done at Fordham. It makes updating your resume effortless, helps you articulate your strengths in job interviews, and ensures you get full recognition for your hard work under the Fordham Internship Promise.
Here is the best part: a lot of this tracking happens automatically behind the scenes. Every semester, credited opportunities are uploaded directly to your profile on your behalf. This includes credited internships, credited service-learning courses, mentored research, fellowships, recognized student leadership roles, global internships, and study abroad experiences.
You’ll only have to self-report uncredited internships, external volunteer & community work, off-campus leadership roles, or other forms of independent projects and experiential learning.
Let’s walk through how to report those experiences using RamConnect.
First, log into RamConnect using your standard Fordham credentials. From your main dashboard, navigate to the top menu bar where it says Career and click on Co-curricular transcript in the dropdown.
Here, you will see a comprehensive timeline of your recorded campus involvement, academic milestones, and experiential learning roles.
To add an uncredited internship, off-campus project, or independent experience, click on the Add Experience button.
You will be prompted to fill out a brief reporting form. First, select the category that best fits your experience, such as Non-Credit Internship or Project.
Next, enter the key details: the organization or company name, your position title, dates of involvement, and a brief description of your key responsibilities. You can also highlight the career competencies you developed during the experience—like communication, teamwork, or critical thinking.
If applicable, add your supervisor’s contact information so the Career Center team can verify your submission. Once you double-check your entries, click Submit.
Your submission will be routed for a quick review. Once approved, it will officially appear on your verified Co-Curricular Transcript.
You can view, download, or export your official Co-Curricular Transcript at any time to share with employers, graduate schools, or advisors, or simply to use as a master reference sheet when tailoring your resume for job applications.
Turn what you have done into what you can do. Log into RamConnect today, review your transcript, and report your latest accomplishments. Make your Fordham experience count for more!
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