Independent Projects Overview

Communications & Content Producer
March 2018 – Present

As an independent multimedia creator, I partner with a range of clients and organizations to deliver editorial, photo, and design production for selected B2B, B2C, and private partners. I’ve also independently developed and scaled Terrifically Toni, a personal lifestyle blog, creating original digital content across social media and a self-hosted WordPress site.

• Deliver project-based digital design, event photography, and multimedia assets for B2B, B2C, and private clients
• Write and edit short- and long-form content for publications, including Lit Talk by Bond & Grace and PRSSA Progressions
• Build and manage a lifestyle brand across Instagram, TikTok, YouTube, Pinterest, and a self-hosted WordPress site, reaching 100k+ monthly impressions
• Execute cross-branded campaigns with national partners, including Vera Bradley, Baublebar, Amazon Publishing, Boxlunch Gifts, Armani Beauty, and Maybelline; track paid and gifted campaigns using GRIN, CreatorIQ, LTK, ShopMy, Fohr, and AspireIQ, ensuring full FTC compliance