The Brief
I developed both the presentation deck and written report for the Career Center’s Q3 submission to Fordham’s Board of Trustees and Office of the President, a specialty deliverable I established from scratch for this engagement. The audience was the university’s most senior institutional stakeholders, requiring a significant translation of operational metrics into an executive-level narrative that demonstrated the Career Center’s alignment with the university’s Student Success strategic priorities.
The Approach
The project required two distinct deliverables, each serving the same audience in a different mode: a designed presentation deck for live delivery and a formal written report for the record. I built both from the ground up, developing the structural outline, visual design, and primary narrative for each, with data contributions from our data specialist and copy contributions and final editorial review from our senior strategist.
The central creative decision was organizing both documents around the Career Center’s strategic pillars — from student engagement and mentorship to employer relations, academic partnerships, and post-graduation outcomes — rather than presenting metrics as a flat inventory. Each pillar carries a strategic headline that connects operational activity to institutional mission, giving Board-level readers a framework for understanding the work rather than a list of numbers to process.
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