I led the creative direction and strategic overhaul of the 2025 Year in Review, marking the first major report publication under Fordham University’s new brand identity. Beyond a visual refresh, this project required a fundamental pivot in messaging to reflect the Career Center’s transition from Student Affairs to the Student Success model. Collaborating with senior leadership and a data specialist, I translated complex metrics into a cohesive narrative that honors the university’s heritage while signaling its future-facing evolution.
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