As Manhattanville worked to expand its enrollment marketing initiatives, the consistency of open house and admissions flyers emerged as a top concern. For the past few years, most programs have created their own admissions materials, which resulted in varying degrees of available information, calls-to-action, and concerns from families trying to decide between two majors.
Under guidance from the Creative Director and referencing freshly updated admissions webpages, I created over 45 individual program flyers and developed a standardized template for future program additions. Additionally, for special information, such as dance auditions or Master’s certificate concentrations, I created supplemental, brand-aligned one-sheeters.
To build on these efforts and provide more robust materials for traveling admissions counselors, I designed a new fast facts road piece with data provided by admissions leadership and institutional research.
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