I spearheaded a multi-channel initiative to elevate the profile of Manhattanville University’s faculty during a pivotal institutional rebranding and web migration. I led the redevelopment of the Faculty Experts Directory, authoring and migrating profiles to ensure a cohesive brand voice across the new site. To complement this digital infrastructure, I authored press releases highlighting faculty achievements and launched a short-form video series to bring faculty expertise to a younger, digital-native audience. By translating academic expertise into short-form, high-engagement content, I secured over 60,000 views on the “Tick Talk on TikTok” series alone, successfully modernizing how the university showcases its intellectual capital and establishing a new blueprint for academic storytelling at Manhattanville.
Tick Talks on TikTok
Inside the Library Archives
Mini French Lesson
Behind the Scenes of the Fab Lab
Faculty Experts Website Directory
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