Capturing Attention with Headlines and Ads Assignment (MMC5155)

Create the following in text only for the company you currently work for:

1. 10 headlines for a digital billboard (no more than 100 characters, but ideally under 70)
2. 5 social media ads for Facebook/X/Instagram or a platform of your choosing. Follow the text length limitations for the platform of your choosing. Include a call to action.
3. 4 simple banner ads for your brand, considering the elements of effective design.

Digital Billboard Headlines (Under 70 Characters)

1. You Need Interns. We Have Top Students. 
2. Discover the Difference of Jesuit Values in Recruiting
3. Learn Why 300+ Recruiters Come Back Year After Year
4. Finally, a Career Fair Where Students Will Research You First
5. Maximize Recruitment Results Without Breaking the Bank
6. Personalized Care at Every Step in Your Recruiting Strategy
7. Big School Career Fairs With Small School Service
8. Values-Driven Recruiting Experts For Your Needs
9. Bronx Raised. International Impact. Recruit Without Limits.
10. Double Your Campus Reach With One University: Fordham

Social Media Ads – LinkedIn In-Feed

1. Are you struggling to get applicants for your early career programs? The Fordham Career Center has helped hundreds of businesses form meaningful relationships with young talent, transforming their recruitment pipelines. Download our recruiting guide to explore our services, including free options, and learn how we can support your needs [link with a preview image of a recruiter interviewing a student in our office] 
2. Want to take your internship recruitment offline? Don’t miss your chance to register for this semester’s career fairs at Fordham and meet more than 500 ambitious students! Limited spots remain. Register today: [link with a preview image from a previous fair]
3. A small recruitment team doesn’t mean your recruitment strategy needs to be small. The Fordham Career Center offers affordable partnerships for companies of all sizes, including non-profits, to maximize their efforts. Learn more about our Signature and Pipeline Partnerships and schedule a consultation: [link with a preview image of last year’s Signature Partners tabling at the welcome back kickoff event] 
4. Finding the right interns isn’t easy. Lucky for you, a dedicated team of experts is there to help with every step of the process. Schedule a consultation to learn more about the Fordham Career Center and discover our full range of free and low-cost recruiting services: [link with a preview image of an info session at the Career Center’s office]
5. Your nonprofit wants to hire early career professionals who share your values. Meet the Fordham Career Center: Fordham’s innovative career and recruiting services department. Everything we do is rooted in Jesuit principles, translating to holistic support and the highest quality offerings for your company. Learn more about our values and services in our recruiting guide: [link with a preview image of an employer interacting with several students in a small group setting]

Banner Ads

The following ads will follow the Fordham Career Center’s brand standards, with headlines appearing in Soleil Semibold, subheads appearing in Knockout Welterweight, body copy appearing in Soleil Regular, and buttons or callout elements appearing in Knockout Welterweight.

The color scheme consists of Fordham Maroon (#900028), White (#FFFFFF), Rams Maroon (#5A0414), Fordham Black (#282220), Fordham Dark Gray (#58585B), Fordham Light Gray (#E1E1E1), New York Gold (#CFC1A3), and Jesuit Gold (#9E8959) in high-contrast combinations. Most ads will rely on Fordham-generated images from previous Career Center programs and events, which align with Fordham’s visual recommendations. 

Appropriate typeface and margin sizes are employed, depending on platform specifications. Assets will be exported in vector format to ensure proper scaling and file weight. All ads will include the Fordham Career Center’s external-facing logo variation about the headline text in a small or medium application, with coordinating alignment to the text. 

1. “Hire in the Heart of NYC” is in White headline text. “Recruit at Fordham’s Bronx and Manhattan Campuses” is in Fordham Light Gray subhead text. Headline and subhead text are left-aligned. The copy is placed on 3/5 of a horizontal canvas on a Fordham Maroon background, with the other 2/5 filled by a photo of Fordham’s Lincoln Center campus. A thin Rams Maroon stripe runs along 3/4 of the bottom border. A CTA button appears below the subhead but above the stripe in Fordham Dark Grey with rounded edges and White text. The CTA will read “Enroll Today on Handshake.”  
2. “Jesuit Values. Growth-Oriented Results.” is placed as the headline in Fordham Maroon on a vertical canvas with a White background. “Partner with Fordham’s Values-Driven Recruiting Experts” is the subhead in Fordham Dark Grey. Headline and subhead text are left-aligned. A thin Rams Maroon stripe along the lower third guidelines separates this upper section of text from a lower image section. The image features a recruiter and a student in professional attire shaking hands at an info session in the McShane Great Hall, with Jesuit-influenced art and statues in the background. The CTA will read “Schedule a Consultation.” 
3. A square ad has “Building Bridges to Your Future Workforce” as the headline in the upper left-hand corner. This text is left-aligned in Fordham Maroon. A full-width image is placed in the center of the frame, featuring students and employers enthusiastically networking in a small group setting. The subhead, “Start Your Recruiting Journey with the Fordham Career Center,” will be in the lower right-hand corner in Fordham Maroon. A CTA button in Fordham Dark Grey with white text is underneath the subhead. The subhead and CTA are right-aligned. The CTA will read “Download Fordham’s Recruiting Guide.” 
4. “Top-Quality Talent is Ready to Meet You” is a headline in White text. “Campus Career Fairs with 100s of 5-Star Reviews” is the subhead in Fordham Light Grey text. The horizontal banner ad canvas background is Fordham Maroon, and the headline and subhead text are centered. Underneath the text are several arrangements of 5-star icons in New York Gold with employers’ names in small body text underneath the star groupings, visually representing their 5-star reviews. A CTA button in White with Jesuit Gold text appears in the lower third section, centered. The button will read “Secure Your Spot.”