Castle Collective Student Creator Program

In my role as Marketing Coordinator for Manhattanville’s Office of Communications and Marketing, I was responsible for the ideation, development, launch, and execution of the Castle Collective student creator program.

Context

• Lack of active student involvement with the Office of Communications and Marketing returning from the pandemic
• Limited student-generated content or organic social media mentions on TikTok
• Need for additional support in creating short-form videos for the College’s new TikTok profile and other emerging media content, such as podcasts
• Desire to better integrate student voice and create opportunities for experiential learning

Creating the Castle Collective

• Formed as a volunteer opportunity, allowing members to have flexible participation ranges
• Promoted on Handshake, encouraging awareness of on-campus resources
• Accepted ongoing open content submissions
• Invited members to content challenges, shadow new projects and initiatives, and to assist in event coverage as needed
• Encouraged brainstorming and pitching of new campaigns and initiatives
• Welcomed 17 creators in the first semester

Content Samples