University of Florida

M.A. Mass Communication
In Progress

Concentration in Digital Strategy

Involvement

Her Campus
Writer | September 2025 – Present

Rowdy Magazine
Online Editor | January 2026 – Present

Public Interest Communications
Student Association (PICSA)
Member | September 2025 – Present

The Women’s Network
Member | January 2026 – Present

Public Relations Student
Society of America (PRSSA)
Member | September 2025 – September 2026

Coursework

Search & Display Advertising

• Analyzed the performance advertising marketplace.
• Explained the Google Ads platform.
• Planned Google Ad campaigns.
• Constructed Google Ad campaigns.
• Wrote ad copy with Google Ads.
• Used Google Ads to build creative advertising.
• Analyzed how Google Ads drives performance.
• Created budget recommendations for a Google Ads campaign.
• Formulated an audience targeting analysis and strategy in Google Ads.
• Explained the measurement techniques used in Google Ads.

Grade: 4.0

Strategic Writing for Public Relations

• Identified organizational best practices in communication and explored different writing styles across corporate communication, media communication, crisis communication, and social media.
• Wrote clear, concise, and strategic messages to drive public relations across various media formats and identified and applied elements of crisis communication.
• Evaluated components of communications plans, performed audience and channel analysis, and identified target audiences to tailor messages effectively.
• Wrote stories showcasing public relations storytelling, demonstrated ethical standards in storytelling, collaborated with peers on crisis communication and communications plans, and created on-demand crisis communication plans and a comprehensive communication plan for a fictional company or company of choice.

Grade: 4.0

Lead Generation and Management

• Examined customer relationship management (CRM) and lead generation, including methodologies and technologies for effective customer acquisition and retention.
• Analyzed lead generation trends and technologies, and applied CRM and lead generation methods to optimize business processes.
• Developed a comprehensive lead generation strategy plan, ensuring effective targeting and engagement of potential customers.
• Integrated CRM and lead generation techniques to drive business growth and enhance customer relationships.

Grade: 4.0

Copywriting for Digital Messaging

• Identified key elements of copywriting essential for crafting compelling messages and specialized in creating tailored content for diverse brands, mastering digital design to enhance visual communication.
• Developed foundational elements for brand guides, analyzed the buyer’s journey, and identified target audiences to tailor marketing communications effectively within comprehensive marketing plans.
• Applied SEO-optimized copywriting techniques, created comprehensive content marketing frameworks, and developed engaging social media content to enhance online presence, including consumer-driven blog posts and marketing emails.
• Designed and managed editorial calendars, crafted persuasive pitches, exemplified thought leadership, and created targeted copy for marketing campaigns. Analyzed and summarized results to measure success and ROI.

Grade: 4.0

Graduate Core Curriculum

A self-paced course that offers a comprehensive, well-rounded experience aimed at enhancing professional skills during degree completion. Organized into six distinct modules that cover core competencies for graduate education, each segment is designed to introduce key areas that support growth beyond traditional graduate training:
• Research Skills & Knowledge
• Management & Leadership
• Effectiveness & Purpose
• Professionalism
• Communication
• Career Advancement
Rather than focusing solely on academic theories, this curriculum facilitates your learning by providing practical, real-world skills alongside a clear framework and direction. The course bridges the gap between academic learning and professional practice, aiming to enhance effectiveness as a graduate student.

View Certificate

University of Florida

M.A. Mass CommunicationIn Progress

Concentration in Digital Strategy

Involvement

Coursework

Projects & Assignments

M.A. Mass Communication
In Progress