Terrifically Toni x Urban Decay

Following the publication of a featured editorial article about Urban Decay for Her Campus UFL, I was tapped by the brand for a gifted brand activation. This project involved synthesizing brand messaging across two distinct platforms: a long-form digital article and an engaging “unboxing” and review video for my personal brand. This experience showcases my ability to maintain a consistent brand voice while adapting content for diverse demographics, ultimately driving engagement through authentic and aesthetically pleasing storytelling.